{"product_id":"co-opetition-a-revolution-mindset-that-combines-competition-and-cooperation","title":"Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation","description":"\u003cp\u003e\u003cstrong\u003eBook info:\u003c\/strong\u003e Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation (Hardcover, 304 pages – Currency Doubleday, 1997) – Currency Doubleday, 1997. Language: Eng.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCondition: Very Good\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNow available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.\u003c\/p\u003e","brand":"Adam M. Brandenburger","offers":[{"title":"Default Title","offer_id":52369145856282,"sku":"9780385479509","price":108.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/2699\/9322\/files\/71rzktJuvML._SY522.jpg?v=1781767832","url":"https:\/\/medicampus.store\/products\/co-opetition-a-revolution-mindset-that-combines-competition-and-cooperation","provider":"medicampus.store","version":"1.0","type":"link"}