Scientific Advertising

Book info: Scientific Advertising (Hardcover, 88 pages – Merchant Books, 2014) – Merchant Books, 2014. Language: Eng.

Condition: Very Good

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business